Your 7-step guide to creating a powerful LinkedIn profile.
The first step in optimising your presence on LinkedIn starts with the ‘P’ in ‘POWER’, which stands for Profile.
Follow our step-by-step guide and you’ll have a complete LinkedIn profile in no time!
If you require subtitles for any of the videos below and they don’t appear automatically, click settings and closed captions (or the CC icon).
It’s important to have a clear and professional profile picture. It is how people are introduced to you, makes your profile stand out, adds personality, and gives you credibility.
Do: Make sure the picture is recent and looks like you, your face should take up most of the image., marketing can take a headshot for you as well.
Your profile’s background banner will be an image of the brand you work for. This is the second visual element people will see when they view your profile.
The marketing team will provide you with the relevant banner. If you don’t have one, please reach out to them.
The headline is the description that appears at the top of your profile.
As standard, the headline should include your job title, company (or brand) and your phone number. If you would like to personalise this, you can add additional information, but always ensure your job title is retained.
It’s important to have your work contact details as it makes it quick and easy for potential clients and candidates to get in touch with you.
Please update your LinkedIn contact info with:
This is your chance to tell your story. Why can you make a difference to a potential client or candidate?
Make sure it’s clear and personal to you and share your contact information.
Your experience section should include your current and any previous job experiences you have had (if they are relevant).
The marketing team should provide you with the description(s) for your current experience. Please reach out to them if you do not have it.
LinkedIn uses your chosen skills to show your profile to relevant clients and candidates. Identify the skills that are relevant to you. These skills should back up your headline and about section.
It’s important that you are honest and choose skills you truly possess. If you add too many, it’s unlikely people will believe you are a specialist.
Our acronym stands for Profile set up, Organise your posts, Words and writing great captions, Execution of your posts, and be Real with your content, to stay authentically you!